Stop testing ABO vs CBO,
you just need better ads.
Back in the good ol' days,
you can put up a stock photo and your Facebook ads ROAS would be through the roof.
But what was hard back then was media buying.
It was technical, it was manual, and the algorithm sucked.
So all the growth & performance marketers got really good at media buying, data, tracking & A/B testing.
Then TikTok came in 2020 and leveled the playing field for making good video content.
And now your $15,000 branded 4K HD video ad doesn't work because people are spoiled by genuinely good, engaging content.
So why can't my media buyer or marketing team just go and make "winning UGC ads" ?
Well... because things changed too fast.
The same job 3 years ago only required deep technical expertise, thats it.
And they can't just go and suddenly learn it... because it's freaking hard, messy and complicated.
You need to:
✔️ Write a 45-second script that relates to your customer's pain point, agitate the problem, present your product as the solution, show them how it works, handle their objections, convince them it's legit with social proof, and then finally get them to buy a strong call to action.
*breathe in*
*breathe out*
That's just the start, then you need to:
✔️ Cast an actor that looks like your customer
✔️ Oh and has persuasive and natural delivery
✔️ And shoot high quality b-roll footage
✔️ Extra fun: Negotiate rates & rights to footage
We're almost done, I promise.
✔️ Edit with fast cuts, zooms and green-screens
✔️ Add TikTok style captions and text overlay
✔️ Test at least 3+ hooks and visual variants
✔️ Extra fun part 2: Organize and name all the raw and final assets 🙃
Goodness... just reading that made you sweat...
Well, congrats 🎉
You can now sit back, and relax.
We'll handle everything for you:
✔️ 100% done for you
🚀 4-week turnaround
⏯️ Pause or cancel anytime
Loved by DTC brands and tech startups
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How our world-class team
makes winning ads
How would you describe this product to your friends at brunch? We write like we talk: simple and authentic.
If your ideal customers are 65-year-old grandmas who live in RVs - we will cast a 65-year-old grandma living in an RV.
Alex Hormozi captions? Ali Abdaal’s editing style? We take what’s proven to work on organic platforms for our ads instead of your brand font.
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Stop “hoping” that your ads are going to work. We split test at least 3-6 variants per concept to find the right message.
No dealing with expensive freelancers or employees. Save ~$100k/yr and ~200 hours vs hiring full-time.
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Studying competitors only helps you catch up. We study what works on organic platforms and reverse engineer it for ads.
Work with our world
class team to grow faster
Have questions?
How long does it take to get new ads if we work together?
It takes around 3-4 weeks to make each round of ads.
It takes roughly:
1 week to research and write the script
1 week to shoot the ad
and then finally 1 week to edit.
This could be delayed if casting the actor takes longer with very specific requirements or if you require too many revisions (this timeline is based on 1 revision at the copywriting stage).
If we start working together, what can we expect exactly?
Process:
Step 1 - We have an onboarding call where I try to understand your product and customers just as well as you do. We then send you a shortlist of actors to pick from that matches your ideal customer profile.
Step 2 - We research about your brand, go through your reviews, check out your competitors ads and go through your customer reviews to write ads based on your customer's pain point and desires.
Step 3 - You review the scripts (usually only 1 revision is needed in the first 1-2 months, then afterwards we should be on the same page on most things).
Step 4 - The actors film it, then we edit it. Drop it into a shared Google Drive. You get all ownership and access to the raw assets too.
Step 5 - We analyze what worked and what didn't + brainstorm for next month's creatives and repeat from step 3.
In terms of deliverables:
Static ad - Image/photo ad that either feels organic and blends in with the feed OR stands out with a simple and beautiful design.
TikTok Trend ad - If you've ever browsed TikToks, you know there are trends (sounds) that people lipsync. to but adapt it to their own niche. TikTok Trend ads leverage the most popular organic trends and make it relevant for your brand.
UGC ad: User-generated content ads are basically a mini 30-90 second long informerical that features an actor that tells you why your brand is great without coming off as sales-y.
Do you offer a trial or make sample videos?
No, we do not. If you're looking to try us out, the “Starter” plan is your best option. You can cancel at anytime.
Can I cancel if I don’t like it?
There's no contracts or long-term agreements. You can pause or cancel at anytime. There are no refunds once services begin.
What if I’m not happy with performance of the ad?
If the ad’s results aren’t good - we will make iterations and pivots based on the data and qualitative insights from you and your customers.
What if I’m not happy with how the ad looks?
Brands used to spend $10-20K on a professional-looking 30 second ad, but they performed terribly on Meta & TikTok. How the ad looks is important, but we prioritize the performance of the ad (objective results) over how we like it (subjective opinion).
Do you only make ads? What about media buying?
The ad itself has the most influence on your performance. Not the audience you test or if a campaign is CBO or ABO. We only offer media buying services for clients who already work with us to make winning ads.
Ready to grow together?
We’re the right fit if…
We’re NOT the right fit if…
