It takes around 4-5 weeks to make each round of ads (starting from the onboarding call).

To note for the first month, it'll take 5-6 weeks since we need more time for onboarding, research,shortlisting actors and shipping them products.

It takes roughly:
1.5-2 weeks to research and write the script
1 week to shoot the ad
and then finally 1.5-2 weeks to edit.

This could be delayed if casting the actor takes longer with very specific requirements or if you require too many revisions (this timeline is based on 1 revision at the copywriting stage and 1 revision at the concept stage each with a 2 day turnaround).

To note, we start making a new batch of ads on a monthly basis. So we'll start on month 2's production before month 1 fully wraps up.

If you prefer to only start on month 2's ads once month 1 is launched and we see the results, there will be an added premium to the retainer for offsetting the timeline instead of a monthly cadence.

Reviews: We have reviews and approvals at these 2 stages so we're on the same page and minimize revisions later on.

1) Concept and 2) Script (only for long-form videos - we omit static and short-form video ads since it's way easier to make revisions post production).

To note, we have a handful of brands who prefer to not take part in concept or copy reviews and we offer a 15% discount on our creative packages given it makes our workflow smoother.

Revisions: These are made post-production once the ads are completed.

Minor revisions are revisions that doesn't require re-shoot or editing less than 10 seconds of the video ad, - i.e. Changing the order of footage, cutting out a word/phrase, adding extra overlay, etc.

Minor revisions will be done within the same week without additional cost. Some might be added as an additional variant instead.
Major revisions are revisions that require a re-shoot or editing more than 10 seconds of the video ad, - i.e. Changing the script & the actor needs to re-shoot it or replacing all b-roll footage after a product update
‍Major revisions will counted for next month’s deliverables.

In terms of Creative Freedom, we find that a balance here works best.

If we (No Growth) had 100% creative freedom - it wouldn’t make sense at all, since you’re the Client & you understand your brand the best.

If you (the Client) had 100% creative freedom - it also wouldn’t make sense at all, since we (No Growth) understand what performs best as an ad the best.

We find we work best with Clients that adds their input, trusts us with our expertise, and are open to experiment.

Especially with minor differences and subjective preferences, we prefer to test both options instead of picking one.

Process:

Step 1 - We have a 45-60 min onboarding call where we try to understand your product and customers just as well as you do. We then send you a shortlist of actors to pick from that matches your ideal customer profile. The average UGC Actor costs ~$200-300 USD per shoot, but if your brand has super specific criterias (i.e. featuring babies, coming to a physical location to shoot, husband & wife), there will be adhoc extra charges (without any markup) on a case by case basis.

Step 2 - We research about your brand, go through your reviews, check out your competitors ads and go through your customer reviews to come up with ad concepts based on your customer's pain point and desires. You would review and approve the concepts so we're on the same page before we start scripting.

Step 3 - We script out all of the ad concepts & get you to review the long-form video ads' copy (omit static and short-form video ads since it's way easier to make revisions post production).

Step 4 - Our UGC actors film it, then we QA & edit it. Once the ads are completed, we drop it into a shared Google Drive. You get all ownership and access to the raw assets too.

Step 5 - We launch the ads (or you do it yourself).

Step 6 - We analyze what worked and what didn't + brainstorm for next month's creatives and repeat from step 3.

Extra: Our office closes on Canadian holidays and for ~1-2 weeks for Christmas.

2024 Holidays: https://canada-holidays.ca/provinces/ON
‍Office closure: December 23rd - January 3rd

2025 Holidays: https://canada-holidays.ca/provinces/ON/2025
‍Office closure: December 22nd - January 2nd

No, we do not. If you're looking to try us out, the “Starter” plan is your best option. You can cancel at anytime.

There's no contracts or long-term agreements. We have a 30 day cancellation policy, meaning you can pause or cancel at anytime. and we just need the notice to finish what's in progress & transition/offboard your account. There are no refunds once services begin.

If the ad’s results aren’t good - we will look at the entire funnel to see what the issue is.

For a brand to be succesful, it needs a good 1) product/service, 2) website/landing page, 3) offer/pricing and 4) ads.

We'll advise on what can be improved throughout the entire funnel based on the performance data.

We'll work extra hard to make iterations or pivots to try everything we can to make things work.

If after 90 days we can't get you the results you're happy with and we're not even making progress / we tried everything, we'll be the first to fire ourselves instead of convincing you to give us an extra month.

Brands used to spend $15-50K on a professional-looking 30 second ad, but they performed terribly on Meta & TikTok. How the ad looks is important, but we prioritize the performance of the ad (objective results) over how we like it (subjective opinion).

The ad itself has the most influence on your performance. Not whether you run CBO or ABO campaigns.

Having said that - we also offer media buying with campaigns structures that prioritize testing, scaling and profitability.

We manage your campaigns & budget how we would, if it were our own brand.

We're technical enough to work directly with your devs to take care & QA pixel and events tracking setup.

We charge a flat retainer so we're not incentivized to spend more $ for a bigger % comission.